REPORTS TO: Marketing Manager
LOCATION: Springboro, OH (Hybrid: Remote 1 day/wk)
PAY RANGE: $62,000 - $72,000 / year (Commensurate with experience)
THE ROLE
The Digital Growth Marketing Specialist is the core demand-generation engine and digital authority driver for PDi. This hybrid role bridges creative storytelling, search engine evolution (SEO/AEO), and analytical media buying. Your objective is to increase brand awareness, to capture high-intent demand, and convert that traffic into qualified sales pipelines. You will write from an authentic, first-person brand perspective that builds immediate credibility with our core decision-makers, including hospital IT directors, nursing executive leadership, and healthcare facility managers.
RESPONSIBILITIES
Content Engineering & AEO Strategy:
· Write 1–2 high-leverage, authoritative blog posts per month. Structure content for AI ingestion, featured snippets, and LLM citations across Google AI Overviews, Perplexity, ChatGPT Search, and Copilot.
· Develop one comprehensive core campaign asset per quarter, owning the full conversion path (landing page, Hubspot automations, thank-you page, workflow email sequence, and promotional copy).
· Monitor organic visibility and own search KPIs, maintaining brand authority across both traditional search and generative AI engines.
· Maintain tone and deep alignment across 5 target buyer personas and their specific buyer journey stages.
Lifecycle Marketing & Nurturing:
· Collaborate closely with inside sales and product management to align messaging with real-world buyer pain points and product launches.
· Build and deploy weekly email marketing campaigns and automated lead-nurturing workflows in HubSpot to accelerate pipeline velocity.
Paid Acquisition & PPC Management:
· Architect, manage, and optimize daily B2B PPC campaigns across Google Ads, Microsoft Ads, and LinkedIn Ads.
· Actively manage ad budgets, perform A/B testing, and optimize for Cost-Per-Acquisition (CPA) and Return on Ad Spend (ROAS).
· Ensure closed-loop conversion tracking between ad platforms and HubSpot to monitor leads from initial click to pipeline creation.
QUALIFICATIONS & EXPERIENCE
· Experience: 3+ years of relevant marketing experience, small business a plus
· Hubspot CRM experience a plus
· Bachelor’s degree in Marketing or a related field (or equivalent practical experience).
· Exceptional ability to conduct research and write authoritatively and authentically
· Strong portfolio to demonstrate writing skills
· Strong understanding of search engine demands and optimization
· Positive attitude, detail oriented with good multitasking and organizational ability
· Collaborative mentality, critical thinker, and problem-solving skills
· Experience in Microsoft Office and basic computer skills
WHY PDi
The people at PDi are passionate about what we do every day to improve the patient and customer experience. As a family-owned US manufacturer, we design, build, and service hardware and software system solutions for patient infotainment. We are growing our team to focus on digital B2B marketing in the healthcare industry. We do what is right and trust our employees to get their jobs done well. Our culture offers a professional yet friendly workplace with a strong emphasis on work-life balance.
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