Job Description

770GOODLAW is a personal injury law firm in the Atlanta metro area representing people injured in motor vehicle accidents. Our purpose is to listen, understand, and fight relentlessly for those who are voiceless, in pain, and suffering against large insurance conglomerates. Ten insurance companies control roughly 77% of a $277 billion market. When one of their insureds causes a serious accident, the injured person is handed a settlement number by an adjuster who has never met them and is told to accept it. Our job is to make sure that doesn't happen. We are hiring a Digital Marketing Manager to own the firm's digital lead-generation engine. When someone is searching for help at 2 a.m. after a crash, we want them to find our firm. You will be the person responsible for making that happen — across Google Business Profiles, Google Local Services Ads, Google Search, and Meta paid social. This is a hands-on operator role, not a strategy-only or oversight role. You will be in the ad accounts daily, managing budgets, writing specs, and reporting on performance. What success looks like We treat marketing as an investment, and we share the math openly with the person running it: Average attorney fee per signed client: approximately $8,000 Annual target for marketing-attributable signed clients: 192 (16 per month) Marketing budget: 8% of firm revenue Expected return: $8–$12 in attorney fees within 12 months for every $1 of total compensation You will be measured on cost per qualified lead, lead-to-client conversion rate, cost per signed client, reporting accuracy, and adoption of AI-assisted workflows. For clarity, a qualified lead is a prospect who was in a motor vehicle accident within the previous 14 days, reports another party at fault, has valid contact information, and is seeking representation. How we work — please read before applying We would rather be direct now than have you discover this in month four: Accountability is public. Firm performance numbers are published internally and updated live. We conduct 360-degree peer reviews every month, and every team member — including leadership — is reviewed against our five core values. Outcomes over activity. You will own signed clients, not impressions. If a channel produces attractive metrics but no signed cases, we expect you to recommend ending it, even if it was your idea. AI use is a daily expectation. This is not a future initiative here. You will be asked to demonstrate how you use AI in your work as part of the interview process. Structured evaluation early. Your first 30 days carry no production KPIs, so you can learn the business. Around Day 90, leadership conducts a formal performance review against clearly defined expectations. You will always know where you stand. Influence without direct authority. Two roles you will rely on heavily — the Social Media Manager and our IT/web resource — do not report to this position. Success depends on clear specs, strong working relationships, and follow-through. Clients are treated with respect at all times. Speaking disparagingly about a client is grounds for immediate termination at any level of the firm. Clients are the reason this firm exists. If that describes an environment you want to work in, we would like to hear from you. Compensation- Option A — Build it and own it: $60,000 base + aggressive incentives. Target total compensation: $140,000–$170,000+. Option B — Steady $95,000 base + modest incentives. Target total compensation: $120,000–$145,000. Plus a $2,500 onboarding bonus on successful completion of your first 30 days Responsibilities: Own the firm's digital lead-generation strategy and daily execution across all paid and local channels Manage Google Business Profiles for every office location, including listings, posts, Q&A, review responses, and local map visibility Plan and manage Meta (Facebook and Instagram) paid campaigns, including audience development, budget allocation, retargeting, creative direction, and A/B testing Manage Google Local Services Ads, including budgets, service areas, lead disputes, and Google Screened compliance Manage Google Search / PPC campaigns with disciplined keyword and negative-keyword management and tight ad-to-landing-page alignment Own conversion rate optimization strategy, writing clear technical specifications for the IT/web resource to execute Pilot, measure, and scale AI and LLM initiatives, including lead-response automation, content assistance, and reporting automation; retire what does not perform Build and maintain a weekly performance dashboard covering spend, leads, conversion, and cost per signed client Manage the media budget across channels and office locations, and hold outside vendors accountable to agreed metrics Set quarterly marketing priorities and lead a weekly working session with the New Client Specialist department to tie campaign performance to signed cases Qualifications: 2–4 years of hands-on experience managing paid campaigns on Google Ads and Meta for lead generation (e-commerce-only experience is not a fit for this role) Demonstrated ability to independently manage Google Local Services Ads, Google Search campaigns, and Google Business Profiles Track record of reducing cost per lead or cost per acquisition through testing and iteration Able to write a clear technical specification and work effectively with a developer to implement landing page and conversion changes Daily working use of AI tools, with specific examples of workflows you have built that saved measurable time Comfortable working with transparent performance metrics and frequent peer feedback Strong written communication and the ability to move work forward through collaboration rather than direct authority Able to work full-time, on-site in the Atlanta metro area Genuine interest in work that serves people who are injured, frightened, and out of options How To Apply We also ask you to include two things with your resume: Your Portfolio - a link to 2–3 examples of AI-assisted marketing work you've done. We care more about the iteration than the polished result. A short note (300 words max): tell us about a campaign you killed. What was it, what did the data say, and what did it cost you to admit it wasn't working? Applications without these two items will be considered incomplete. No cover letter templates. We'll know. Compensation: $60,000 - $95,000 base plus incentives

• Own the firm's digital lead-generation strategy and daily execution across all paid and local channels • Manage Google Business Profiles for every office location, including listings, posts, Q&A, review responses, and local map visibility • Plan and manage Meta (Facebook and Instagram) paid campaigns, including audience development, budget allocation, retargeting, creative direction, and A/B testing • Manage Google Local Services Ads, including budgets, service areas, lead disputes, and Google Screened compliance • Manage Google Search / PPC campaigns with disciplined keyword and negative-keyword management and tight ad-to-landing-page alignment • Own conversion rate optimization strategy, writing clear technical specifications for the IT/web resource to execute • Pilot, measure, and scale AI and LLM initiatives, including lead-response automation, content assistance, and reporting automation; retire what does not perform • Build and maintain a weekly performance dashboard covering spend, leads, conversion, and cost per signed client • Manage the media budget across channels and office locations, and hold outside vendors accountable to agreed metrics • Set quarterly marketing priorities and lead a weekly working session with the New Client Specialist department to tie campaign performance to signed cases

Compensation:
$60,000-$95,000 per year

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